After eight years of a automobile-free life in San Francisco, I bought a car in December 2007. Acxiom had relocated us from our lovely downtown San Francisco office (a 15 minute walk from home) to the outer boondocks of Foster City (viable transit options: none). Before I started commuting, I simply could not fathom the point of podcasts. Now, I understand where they can be useful, but they are still not my cup of tea.
The main reason why is that podcasts are like the remaindered bin at a bookstore (remember them?). Sure, it is fun to rummage through them in search of a bargain, but usually you don’t find the books you really want there, and if you value your time as you should, it is not a productive investment thereof. Audiovisual media like podcasts force you to take them in at their speed, unlike the written word that can be scanned efficiently for triage. The so-called rich media are actually low in information value, “rich” should really be construed as in “rich foods”, i.e. pejoratively.
Audible, the downloadable audiobook company, has a promotion where they are giving away a free copy of Stephen Covey’s The 7 Habits of Highly Effective People. I was thinking of salvaging the daily 60 to 90 minutes of my life I lose to commuting by listening to books that I actually want, perhaps even learn a new language, and Dr. Covey’s often frighteningly earnest self-help book seemed to fit the bill for a test run. I soon found my attention would wander back to the road and I found it impossible to concentrate on the book, a good thing, I guess.
Back to classical music it is…
